The Style Library
Free OR affordable style resources to kick-start your style Discovery journey
Free Quiz! Your Founder Style Identity
Who are you in business? What does your brand stand for? Is your personal brand truly reflected in how you are showing up in your brand imagery, content and at networking events?
After working with countless female founders, I noticed a pattern; how you lead in business and how you dress are deeply connected.
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You’re a female founder who want to create an authentic style
You currently feel a disconnect between your brand and how you dress
You’re looking for inspiration for your next brand photoshoot
You’re searching for more clarity around your style
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Six questions that connect the dots between how you lead and how you want to show up and your style archetype.
Plus! A personalised style guide and access to a custom Pinterest board to inspire building a wardrobe that actually feels aligned with who you are in business.
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The women who have the most magnetic personal brands?
They're not necessarily the ones with the most expensive wardrobes or the most "on-trend" outfits.They're the ones where everything lines up. Their brand voice, the way they lead, the way they show up… it all tells the same story. Their style isn't separate from their brand. It's an extension of it.
This quiz helps you find that link and think more about what story your clothes are saying about you.
The Sophia Bayly Packing Guide
Always overpacking - or under-packing?
This packing guide gives you the strategy behind a great suitcase, so you stop overpacking, stop wearing the same three things, and start travelling with a wardrobe that actually works.
Not a generic checklist. Not a formulaic lookbook. A method you learn once and use on every trip, forever.
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For the woman who wants “a method behind the madness”.
Whether you've got a long weekend coming up or a month in a far-flung land, this guide takes you through the three underlying principles every great suitcase is built on — cohesion, flexibility, and intentional choices.
Most guides skip straight to the checklist. Mine teaches you the thinking.
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How to choose a colour palette that makes everything work together
The pieces that earn their place in every vacation capsule
The biggest packing mistake I see (and exactly how to fix it)
9 go-to outfit formulas you can lean on for any trip
The perfect footwear and bag edit — the bit most women get wrong
An example packing list to model your own from
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This packing guide ends the night-before spiral, the throwing-it-all-in-just-in-case, the arriving to find nothing goes together.
Instead, you'll learn to create a capsule that mixes, matches, and has personality — a different outfit every day, each one you actually feel great in.
Plus! A suitcase that stays under the weight limit with space left for shopping and mementos and the flexibility to restyle on the fly when the itinerary or the weather changes.
Free! 7 Easy Outfit Formulas
I've heard you suffer from the daily decision fatigue of what to wear every morning Stuck in ruts wearing the same thing on repeat?
You crave easy, effortless and stylist looks, but as soon as you open your wardrobe, you draw a blank…
That stops today!
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You suffer from the daily decision fatigue of what to wear every morning.
Getting stuck in ruts, wearing the same thing on repeat.
You crave easy, effortless and stylish looks, but as soon as you open your wardrobe you draw a blank... And so you reach for that stripe tee and jeans off your laundry chair and call it a day.
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+ 7 outfit formulas to choose from
+ Easy recipe like step-by-step instructions to make it simple to recreate
+ Styling suggestions or alternatives depending on your personal style
+ Formulas for your real life - WFH, weekends with the kids, networking events, dates with your partner.
+ Simple style education on proportions, texture, colour and choosing the right accessories.
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These are 7 of my go-to outfit formulas that I regularly teach my clients - think of it as recipe cards for your wardrobe.
Each morning pick one and use the formula to create an outfit from your own wardrobe.