find your

founder identity

Who are you in business?

What does your brand stand for?

Is your personal brand truly reflected in how you are showing up in your brand imagery? Content and networking event?

After working with countless female founders, I noticed a pattern; how you lead in business and how you dress are deeply connected.

  • Female founders who are building personal brands in the online space.

  • Six questions that connect the dots between how you lead and how you want to show up. You’ll discovery your style archetype - are you are:

    • The Disruptor

    • The Bold Boss

    • The Modern Matriarch

    • The Playful Protagonist

    • The Creative CEO

    • The Effortless Entrepreneur

    • The Soft Strategist

    • The Inspirational Instigator

    You’ll also receive a personalised style guide via email, and get access to a custom Pinterest board to inspire building a wardrobe that actually‍ feels aligned to who you are in business.

TAKE THE 5-MIN QUIZ HERE

This packing guide ends the night-before spiral, the throwing-it-all-in-just-in-case, and arriving to find nothing goes together.

Instead, you'll learn to create a capsule that mixes, matches, and packed full of personality. Enjoy a different outfit every day, a suitcase that stays under the weight limit with space left for shopping. And when the itinerary or weather changes last minute? No worries, you’ve got it packed.

By the end, packing will feel less like stress and more like a system!

Pack a suitcase you actually want to live out of!

DISCOVER YOUR FOUNDER IDENTITY

this guide is
for you if

- Gemma Watts, 35, UK

“This quiz is genius - so fun, and so spot on. Sophia has a brilliant way of helping you look at your style on a much deeper level, so you can step more authentically into a style that actually feels like you.

I loved the added bonus of the curated Pinterest boards. I've pinned so many to mine, and I can't wait to try some new combinations.

HI! I’M SOPHIA


I've styled over 100+ women

After looking inside countless wardrobes I see the same mistakes happen again and again — simple ones that stop wardrobes from feeling easy, flexible, and effortless.

I genuinely believe we don't need loads of clothes to be stylish. We just need the right ones.

I'm actually a little obsessed with the idea of doing more with your style, with less.

Over the past five years I've lived abroad and been lucky enough to travel regularly. Along the way I've perfected the art of packing — taking stock of my own strategy and distilling it into the frameworks I now teach my clients.

Last year I put it to the ultimate test: a month-long trip to Italy with a single 23kg suitcase. I wore a different outfit every day.

And now I'm going to teach you exactly how I did it.

GET THE GUIDE